Our Philosophy
Exploring the dynamic world of home remodeling, where the realms of intention and execution converge to craft stunning and purposeful spaces.
Behind the Name
By Design
Creating spaces “by design” refers to a deliberate and purposeful approach to planning, creating, or arranging something. It implies that the outcome or result is not accidental but is the product of careful thought, intention, and planning.
Properties
“Properties” refers not only to the house, but to the inherent attributes that define and describe an object or entity. It represents the specific attributes and qualities of spaces and elements within a designed environment that may include tangible attributes such as size, shape, color, texture, weight, and temperature.
Our Values
Intentionality is the foundation of our brand identity. We place a strong emphasis on purposeful design, recognizing the significance of intention in all creative pursuits. Our mission is to enlighten clients about the underlying purpose behind design choices, guiding them to understand the ‘why’ behind every decision.
Collaboration is about the importance of working closely with, clients, craftsmen and experts to fully comprehend the critical priorities that drive the vision, needs, and preferences of a design strategy. Collaboration isn’t just a suggestion; it’s an intrinsic method of our brand’s culture.
Our approach emphasizes the adoption of a design mindset over rigid adherence to specific styles. Creativity is not just a value; it’s a guiding principle that drives the delight and originality of every endeavor, giving room to embrace imaginative and innovative solutions. From concept to completion, we strive to infuse each project with originality, ensuring that every property reflects a unique vision.
Sustainability and energy efficiency stand as core brand ideals, intertwined within our design and development process. We recognize the abundance of products available in the market, and as a result, we carefully source products and partnerships from those that prioritize creating better solutions. Whether it is to minimize ecological footprints, promote long-term environmental stewardship, or support and give back to communities, we seek out like-minded collaborators. Our aim is to promote and inspire change through design and strive towards a better standard for responsible real estate development.
What Is
Human Centered Design Strategy
& Why Does It Matter?
At By Design Properties, we embrace a Human-Centered Design (HCD) strategy, centered on three fundamental principles: Desirability, Feasibility, and Viability. Utilizing the tools of human-centered design, we navigate the path from our current reality to our desired destination. By imagining a multitude of possibilities and filtering them through the lenses of desirability, feasibility, and viability, we make informed choices that guide us toward our goals.
Desirability
This principle dives into the “why” behind each project, exploring the motivations for change and understanding the specific needs and desires of the intended beneficiaries.
FEASIBILITY
Here, we delve into the “what” of the project, assessing what is technically achievable and identifying the skills and resources required to bring the vision to life.
VIABILITY
Finally, we tackle the “how” of the project, focusing on its financial sustainability and considering the budgetary factors necessary for successful execution.